The Hours Between 6p And 11p Could Be Moneymakers For Stations
“Teen Idol” DJ’s
Since Alan Freed began playing rock ‘n roll on evening radio – there was no doubt – the evening DJ could bring in tons of ratings and revenue. Back then – many radio stars were born out of the 6p-11p area time slot – even with prime-time television viewing. Mostly teens and young adults listened, but, if you had them – you could have big ratings. At times – their average audience share could be bigger than the rest of the station.
The teen DJ set the tone for the next morning as well. If you listened at night – chances are – you had the same station tuned-in the following morning.
Every city had these night DJ stars – and New York City was no exception. Besides Alan Freed – there was – Paul Sherman, Bruce Morrow, Murray the K, Scott Muni, B. Mitchel Reed, Gary Stevens, George Michael, Chuck Lenoard – and others.
Unlike today, this could be a huge advertising revenue. I found this from Spring of 1966. Holding the 7 to 11p shift at WMCA – Gary Stevens was then, New York City’s #1 evening personality – and within a year – had served-up over 200 sponsors. Unheard of in modern radio.
Stevens just came off 20 shares in the New York radio ratings – beating big-time rival “Cousin” Bruce Morrow – with a 12 share.
This was an era when all evening radio was live. In many places today, it can be voice-tracked – especially in medium and smaller markets – and, some large markets contain voice-tracking between 6p and 6a.
Most of those who grew up during the 1960′s and 1970′s – can name their favorite DJ – and usually – they came from the evening hours. Do you remember?
1010 WINS Radio History – 1961
It was big news back in the summer of 1961 – The Mutual Broadcasting Service – trying to re-invent itself (as did all radio networks back then) – became the news network for independent stations. Mutual just lost WOR radio – then landed 1010WINS – back then, one of the top radio stations in New York.
WINS was of course, a music station in those days and this ad lists all the DJ personalities on the station. Murray Kaufman is of course, “Murray the K” and his nightly show was hitting 20-25 shares – mostly teens.
Radio Programmer Neil McIntyre During The 1970′s
From Christy – I hope you can help me. I just heard that Neil McIntyre passed away September 11. I can’t find his obit anywhere. Do you know more about his life? I was an old friend from the 1960′s at 1010 WINS NY: a teenager trying to break into rock. We would practice with my girl group at WINS. Murray the K’s friend was our manager. We kept rehearsing so that we could meet Phil Spector but we never perfected ourselves to that degree… circa 1964.
Mr. Pop History – Radio programmer Neil McIntyre was indeed at 1010 WINS in 1964 during their last gasp at top-40 and WINS sounded great that year with DJ’s such as Ed Hider, Jack Lacy, Johnny Holiday and Murray the K. The problem was, WINS had WMCA and WABC breathing down their backs and there just wasn’t room for 3 top-40 stations. McIntyre had come from WHK Cleveland and brought WHK DJ Johnny Holiday with him to New York. WINS decided to go full-blast top-40 (again) and hired him during the fall of 1963. WINS scooped the world after all the Beatles came to New York in February, 1964, when John, Paul George and Ringo gave WINS all kinds of promos: “This is Paul McCartney and You’re Listening to 1010 WINS.” (Ringo and John Lennon did the same for WMCA).
1964 was such a great year to be in top-40 radio with the British invasion of the Beatles, Stones, Kinks and so many others. Murray the K’s exclusive Beatle interviews were tops. WINS and WMCA tried to scoop each other with “firsts” in New York and it made for exciting radio. It was music competition at its best. The WINS sound in 1964 was exciting and highly produced. If a record was in the WINS top-10, it was in the “WINS Winners Circle.” You gotta love it.
Group W transferred McIntyre to KDKA Pittsburgh in 1965 after the WINS all-news change. Later, Neil McIntyre programmed WPIX-FM (New York) during the early and mid-1970’s and was it my favorite choice for top-40. Like WINS, the station was loaded with personality DJ”s like Dennis Quinn, Les Marshak, Alex Hayes, Ted David and Jerry Carrol.
He was 68 and passed away from cancer. I’m told McIntyre was one of the nicest in the business. I’ve sent you his obit and thanks for a great e-mail.