Radio History – 1010 WINS Adds The Mutual Network 1961

1010 WINS Radio History – 1961

It was big news back in the summer of 1961 – The Mutual Broadcasting Service – trying to re-invent itself (as did all radio networks back then) – became the news network for independent stations. Mutual just lost WOR radio – then landed 1010WINS – back then, one of the top radio stations in New York.

WINS was of course, a music station in those days and this ad lists all the DJ personalities on the station. Murray Kaufman is of course, “Murray the K” and his nightly show was hitting 20-25 shares – mostly teens.

WINS Ad - August 1961

Pop Culture Radio Ratings – Limbaugh And Hannity Down Considerably

Radio ratings – Rush and Hannity’s National Numbers slip by almost 1/3rd!

Radio News –
The just-released Arbitron report – the radio ratings company, indicates that Rush and Hannity are down almost 1/3 their audiences. With a lull in ratings since November, Rush Limbaugh had a 3.0 share of listeners for his radio time slot, which is a 33% slide from October and from last April. Sean Hannity’s national talkshow was reported to be down 28% from its peak numbers in the fall.
www.mrpophistory.com  www.mrpopculture.com  rush limbaugh eib networkPremiere Radio syndicates both shows – and – they are downplaying the report. Inside, they’re panicking because, the number represents millions of listeners. And, lot’s of advertising money just went away. If the trend continues, it won’t bode well with the talkradio format – which today, is an AM radio province.
It will be interesting to see if other national talking heads are also down. Folks such as Mike Gallagher and Michael Savage.
Gary West – www.mrpophistory.com and sister mrpopculture.com   – one of the world’s largest one-author blogs at 45,000 pages.