Radio station concert events go all the way back… In early rock ‘n roll days – Alan Freed presided over many radio station tie-in concerts with WJW Cleveland and later WINS, NY. Hundreds and hundreds, perhaps thousand of local radio stations and personalities – tied to a particular concert event through these years.
And now, it’s finally happened. Internet radio presents its first concert event. True, it is Clear Channel and its top star – Ryan Seacrest – but hey, it’s a first. This came out last week – but it’s the first time in pop culture history that an Internet radio station is out front in a concert event:
Ryan Seacrest will host a two-day music festival in Las Vegas, featuring Lady Gaga, Coldplay, The Black Eyed Peas (Mr. Pop Culture Video) and Bruno Mars among others. The iHeartRadio Music Festival, put on by Clear Channel Radio, will take place at the MGM Grand. Scheduled for Sept. 23-24, it will also be streamed online and on all Clear Channel radio stations. ‘This is a once in a generation gathering of artists and fans from all over the country for a true, must-see music event,’ Seacrest said in announcing the event.
Gary West – www.mrpopculture.com