One Of History’s Most Iconic Radio Stations – KFWB
The Year Was 1959
In Chuck Blore’s memoir, “I Wrote The Book” he talks about the thinking and concepts that became KFWB Color Radio. Before he was asked to put a radio format together in Los Angeles, Blore had learned from the best: Gordon McLendon and Todd Storz – having worked for both organizations. He was hired away to LA and there, he created a format that was nothing like Los Angeles had ever heard – or for that matter, the entire industry. “Color Radio” lit a fuse that – at its peak – had the largest radio ratings ever recorded.
Debuting January 1, 1958 – by 1959 – KFWB Los Angeles was earning 30-35 and 40+ shares. Sure KFWB existed before the Blore magic – but, it was a dog.
KFWB was so influential, according to Chuck Blore, tapes of the station were mailed out just about everywhere… All the time. DJ’s and program directors did their best to copy the station. Looking for new ideas, some needed the tapes so bad, their careers depended on it. KFWB is more than not – the most influential station in radio history.
The seven original KFWB DJ’s/talent were: Bruce Hayes, Joe Yocam, Al Jarvis, Elliot Field, B. Mitchel Reed, Bill Ballance and Gene Weed.
Here’s what I have: Chuck Blore’s creativity extended off the air as well. In 1959, KFWB took out a series of classified ads (who did that?). These are more like teasers – but, there were many. Reading one of these – you just had to tune in to “Color Radio Channel 98:”
Here’s another goody re: KFWB and 1959. The KFWB “Color Radio” jingles – the first of their kind, had a distinctive, memorable signature. I found this, from 1959 – though, if you did a search, you’d never know it – because the name of this tune is “Image” – but, it’s really something I call the, “KFWB Boogie.” So, you have the KFWB melody/jingle made into – a sort of 1959 dance tune. Imagine that – the first time I’ve ever heard of a radio station trademark “jingle” turned into something you could dance to – a single onto itself.
Part 2 is actually the shaker – part 1 is a little mellow. But – it’s the KFWB jingle – loud and clear!
“Image” – Hank Levine (part 1 and “boogie” part 2)