Mr. Pop – Julie, your recent ratings indicate you’re a top listen in the Palm Springs area, a very competitive radio market. How did this all get started for you?
Julie B – Originally, I never considered broadcasting. It just didn’t strike my fancy. I love print journalism and consider myself an avid writer. In college, I was chemistry major when a journalism instructor said he liked my writing, and knowing I was into sports, offered me a job on the school newspaper as a sportswriter.
Mr. Pop – How did that pan out?
Julie B. – As soon as I wrote my first article I said to myself, “This is where I want to be.”
Mr. Pop – So, professionally, is that how you started out?
Julie B. – Yes, I began writing in San Diego. And I had hosted radio in Flagstaff (Arizona).
Mr. Pop – Then Palm Springs called?
Julie B. - I actually moved to Palm Springs to help my grandmother, then took a look around and felt radio was my best opportunity.
Mr. Pop – Doing a three-hour daily sports-talk show must be challenging. It combines the knowledge of sports, keeping telephone callers in-line and keeping the audience entertained, plus the unknowns of each day.
Julie B. – The challenge is always being creative and you can’t be afraid to try new things. If it doesn’t work, the audience will understand. Radio has taught me to become friends with my audience. They’re there with you. If they know who you are, they’ll be receptive and know when you’re trying a new path.
Mr. Pop – That’s a refreshing approach. Can you add anything else to that thought?
Julie B. – I’m a naturally curious person. I want to know more and try to take my listeners on that journey – and how can I make it interesting for them. Everyone loves a great story. I love telling my audience why I’m curious. And, my daily experiences… my life, is fodder for radio. Recently – I got nailed in the knee playing ball and my audience knew all about it.
Mr. Pop – That can be very appealing and it’s a nice connection to your audience. Tell us, how much show preparation do you do?
Julie B. – I don’t think I ever stop prepping. I try to keep my ears and eyes open by reading papers such as USA Today, the Desert Sun and Los Angeles Times, as well as certain websites. The whole idea is find unique nuggets relatable to my radio audience.
Mr. Pop – Sports talkradio has been around since 1987 with the launching of WFAN, NY. Today, it’s more popular than ever, so it must be doing a good job. Can you compare it with other media?
Julie B. – TV offers a quick, but sterile interaction with the audience while print goes more in-depth. Sports talk radio gives fans a voice. That voice can be national or it can be local.
Mr. Pop – So, a well-programmed sports talk station can do quite well airing nationally syndicated shows as well as local hosts, such as “Team 1010.”
Julie B. – Local hosts are extremely important. What’s important for me is having my fans be a part of the conversation, whether it be a local, regional or national sports issue. They feel like their emotional connection to a team or sport is valid and gets heard. And, the local listener can respond to a national sports story, where they may not have that chance with say, Jim Patrick or Jim Rome.
Mr. Pop – Yes, two popular nationally syndicated sports radio hosts.
Julie B – That’s correct. Whatever you can expect to hear at a local sports bar is what you can expect me to talk about, plus the extras – those things you might be talking about tomorrow at that same sports bar.
Mr. Pop – What’s your pro sports passion?
Julie B – I love the NFL and when the season comes around, I go into lockdown! I think the NFL has done a phenomenal job keeping up with the times, making itself more relevant and giving us the greatest athletes on the planet.
Mr. Pop – Julie – Thanks for a terrific interview.